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Sigma’s new super-matte black surfacing contrasts with a chrome medallion inscribed with an A (for Art). A unique rubberized band on the lens shade creates a more uniform look overall. Finely ribbed elements evoke the exclusivity of pricey Zeiss optics. Etched barrel markings on a largely polycarbonate housing are rare. On first meeting, it’s the cosmetic changes that jump out at you. Theoretically, this yields a longer working life. This first member of the Art family also boasts one low- and four super-low-dispersion glass elements Sigma’s near-silent HSM focusing motor and its exclusive Thermally Stable Composite (TSC) metal that limits the expansion and contraction of lens parts as ambient temperatures fluctuate. The latter will be mostly long, fast teles the Contemporary line promises big performance in compact packages and the Art lenses-like this new full-frame 35mm f/1.4 DG HSM AF ($900, street)-are designed to produce creative and/or dramatic effects. Global Vision lenses will be divided into three lines: Art, Contemporary, and Sport.
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More than just a marketing campaign, the program introduces quality-control innovations such as confining all manufacturing to highly automated facilities located exclusively in Japan and the Modulation Transfer Function (MTF) testing of every lens produced. Sigma’s determined climb from an independent supplier of low-cost lenses to an optics luxury brand enters a new phase with the company’s “Global Vision” initiative.